You had me at
“I took my love and I took it down”
and the first image of the little colt and the guy training him.

How is it that a 30-second Super Bowl commercial had a few
million of us tearing up last night? It was just a young guy and a
horse.

http://www.youtube.com/watch?v=o2prAccclXs

We all knew, even before the first clop-clop of the hooves,
that the horse who had moved onto the big time, would have to turn around
and see the guy who had trained him and loved him since his first steps.
Yet there we were sad for that split second (Had the horse forgotten him?)
and relieved and happy when the horse started running toward him.  

Sure, they’re selling us a beer or a search engine, a taco or a car,
but the good ones sell us
us
and the very things that matter  most.

Maybe it’s captured best here:
http://www.youtube.com/watch?v=R4vkVHijdQk